‘Mobile optimized’ is the new buzz word
Most leading industry analysts project that within a few short years, mobile phones will overtake PCs as the most common Web access device worldwide. Increasingly users are using the mobile handsets to search for local information. The fact is, if your website doesn’t look good on a smart phone, users will move on to one that does.
Faster Download Speed
Mobile optimized websites are relatively easy to develop and once you have one you know that your content is looking and loading at its best.
Engagement and Context
A mobile website allows you to engage users with mobile-specific features such as click-to-call and mapping functions. More and more visitors will look for local businesses through location-aware technology that connects users to your website when they are in the locality.
Improved Search/SEO performance
A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Portability and Connectivity
A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.
Integration with Offline Media
Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in print and then, when scanned with a smart phone, translated into electronic messaging such as a website URL, an email address or SMS message.
QR codes have been used regularly in Japanese and European advertising for years, and are now getting increasing usage in the US. This means that your marketing materials can contain QR codes that will direct users to mobile landing pages that deliver more information and interactivity than the printed page. This integration between print and web via mobile adds a new dimension of communication to any marketing campaign.
More Flexible and Cost-Effective Than App Development
A mobile website is generally a better and more efficient way of establishing a mobile presence compared to app development as it puts fewer barriers between you and your target users.
Having a mobile optimized website for your business is not only the way to go, it’s inevitable for anyone who wants to stay ahead of the competition.