A more personalised way to reach customers
Compared to other forms of advertising, SMS marketing provides the lowest cost and highest return – which makes it such an attractive proposition in today’s shrinking economy and budgets.
SMS marketing scales with your campaign and sales growth making the ROI higher the larger you grow. Because your recipient has opted in to receive information from you, he or she is more likely to buy from your SMS messages than from conventional forms of advertising.
Increase Sales and Brand exposure
Text SMS Marketing is perfect for retailers seeking to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send Text SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption.
New Revenue Source for your business
Using Premium SMS (PSMS), a business can create a new revenue source by offering paid services to its customers. Common services range from custom ring tones and phone wallpapers, to specialized information, such as stock price alerts.
Benefits at a glance
The benefits of including mobile marketing in your overall marketing strategy are numerous:
Mass Alert to everyone
Send out reminders – to parents about a school trip, patients for a dental appointment – without having to call people individually.
Speed and Flexibility
New campaigns and messages can be set up in minutes and blasted to targeted customers so they are read within minutes of delivery. If you need business that day, no other marketing has the power of text marketing. With this sort of flexibility, you can also use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights or clearing out overstock items before end of month.
Promotions
Mobile marketing can be used for a wide range of purposes: announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.
Redemption
Average SMS marketing redemption rates are 20%. Other marketing such as email, direct mail and newspaper rarely reach over 2%-3%.
Control
You have full control over your marketing. No waiting for sales reps, changing ad positions, rising costs. You control your subscriber list, timing and message without outside interference.
Mobile allows you to truly shrink your advertising budget while boosting revenue.
SMS has proved a great way to get closer to customers, particularly those in the youth market who are difficult to reach with other media.